When building out their wellness and well-being benefits, many employers want a quit smoking program to be part of the mix.
It’s a great service to offer because the majority of smokers DO want to quit.
I don’t need to go into the risks and potential harms of smoking. You know already. Smoking hurts a person’s health, that’s the bottom line.
As we all know, though, quitting is not particularly easy. Let’s look at it from the eyes of a participant who wants to quit.
There’s a good chance they’ve tried to quit before, but they weren’t prepared to develop the new habits that are necessary to sustain a smoke-free lifestyle. Within a week, maybe, they were smoking again.
They remain interested in quitting, but so far they haven’t taken any further action. For various reasons, they may not be interested in talking to a coach on the phone. They’ve read articles about how to quit, but they weren’t inspired.
So, they do nothing.
To reach people who are in a holding pattern like this, smoking out of habit but wanting to quit, we should consider some fresh approaches.
Everyone has a different learning style. Some people take the step to call a coach, which proves to be just what they need. And other employees will feel empowered by reading an article, watching a video, or moving through an online program.
In the headline of this blog post, I mentioned that there’s a tool that can help. The vast majority of people these days are listening to audio in one form or another on their phones – including podcasts, music, and audiobooks. They listen while they are out and about, on the go.
Audio programs are super convenient.
They are also very engaging. There’s something uniquely immersive about listening to the content of a program without the distraction of visuals.
Go Well offers an audio wellness program, Smoke Free, to help people quit smoking. It leverages those two strengths of audio – convenience and engagement.
Smoke Free helps a participant create a quit plan that is just right for them, get through the initial days and weeks of quitting, and then arm themselves for long-term success.
Because the program is based on proven principles, literally decades of experience with hundreds of thousands of smokers, it is structured and goal-oriented, but at the same time it features a lively interview with a quit-smoking expert who makes the whole process come alive.
The program shows participants that success is within their reach.
And that’s the power of audio.
More About Smoke Free
Smoke Free comes with a complete launch kit for the employer – flyer, promotional emails, banners, logo, Photoshop files, and quiz questions.
You can change the name of the program and use your own graphics. It is so easy to add the program to a portal that you don’t even need software developers.
To help participants remember what was covered in the audio program, we also provide a short downloadable Program Guide that has all the key points. It’s nicely designed, easy to read, and gets right to the point.
If you want to listen to the highlights of the program and preview the launch kit, please contact us.
– Greg Juhn