Creating good content is hard.
In a recent audio wellness show, I ended with an inspirational “you can do it” message. After recording it, I added some dramatic music as a backdrop.
The message was good, but the “uplifting” music made the segment hokey. While reviewing it, I kept thinking of that scene in Rocky where he is training for the big match, doing pushups and running through streets and up the stairs, and that goofy theme song is playing: “Trying hard now! Getting strong now!”
(What’s that, you don’t remember that the Rocky Theme has words? The lyrics are bad… really bad… at least by today’s standards.)
I decided to start with the epic music… thus heading into corniness.. and then switch to something kooky and humorous to back up my line “just go for it.”
That completely nailed it. The content went from cringey to fun with that simple switch.
People don’t buy that corny stuff anymore. And they don’t want to be preached to. You have to laugh at yourself a bit, and acknowledge your own weaknesses, if you’re gonna dare to tell people how to get healthier and improve their lives.
Small changes can transform content – wellness programs, emails, videos, audio.
It takes thought and effort to find your way through these content decisions, but without that effort, wellness has no chance to be engaging.
– Greg Juhn