Here are a few important highlights from a Forbes article, May 18, 2018:
- “According to Edison Research, an estimated 73 million of American’s age 12 and above listen to podcasts monthly, and 48 million report listening weekly. And both these listening frequencies continue to grow. In addition, the number of podcasts people listen to each week has increased from five to seven in just the past year.”
- “There’s been much talk of all the different forms of audio—traditional over-the-air radio, digital services like Spotify, and podcasting— morphing into one medium under the title of audio.”
- “All these are forms of audio. The only difference really is how you access them—and it’s a minor difference. It is all one medium, growing and evolving, and reaching ever-larger groups of consumers. Marketers are taking notice.”
The health and wellness industries have barely begun to tap the unique potential of digital and streaming audio.
Audio is all about mobile, on-the-go convenience. It’s about the engaging nature of getting into the listener’s head, especially with real conversations, stories, music, inspiration, encouragement, and surprises.
Where is this headed? A wellness participant will tell Siri, “play my Wellness Vendor smoking cessation program,” and then listen while making breakfast.
As a vendor, you will offer a host of fitness, nutrition, and well-being experts directly to their phones and cars, guiding them through lifestyle enhancements.