Google is strategizing how to deliver audio at the right time in the proper context, not just via podcasting apps.
This 5-part article explains how Google sees it all coming together. Their plans for audio are ambitious – for one thing, they plan to double current podcast consumption over the next few years.
One part of the strategy is to provide audio anywhere the user happens to be, in whatever device makes sense in that context. It might be your phone, or Google Home, or your car.
With that in mind…
What could a wellness program look like…
- While you are running? (motivational audio)
- While you are relaxing in the living room? (meditation sessions)
- While you are in the kitchen? (healthy meal preparation steps)
- In the car? (any well-being topic you could possibly care about)
The article highlights the opportunity to identify “unique listening contexts” and to create “audio content solutions that reduce friction for listeners.”
We don’t yet know all the ways that unique, creative content will come to wellness participants, but it’s clear that the floodgates are already open.
I summarize Google’s vision in the next post.