This is a personal note via an unlinked, temporary page

Greg Juhn

Contact:
470-550-0801
greg@gowellmedia.com
https://www.linkedin.com/in/gregjuhn

Introduction

Dan,

I saw your position for a medical writer and wanted to introduce myself. My passion is digital health and medical content. I’ve been working at the forefront of the online health and medical content space for 20 years, doing a tremendous amount of writing and editing for all audiences, from peer-reviewed articles to patient education to marketing.

I’d love to meet, as there are a number of initiatives I could potentially help you accomplish at your organization, if you could benefit from a local contractor.

Some ideas:

  • Help you build a robust learning center for bakodx.com, write drafts and edit medical content, oversee the review and production process
  • Create educational resources for multiple audiences – physicians, health professionals, administrators, and patients
  • Use content marketing strategies to develop physician loyalty
  • Build client loyalty and retention with an email newsletter, podcast, and resources
  • Create case studies, press releases, and marketing collateral
  • Leverage audio as an engaging educational tool for reaching your physician audience on their commutes
  • Write product instructional material and oversee design

While the bulk of my experience has been focused on patients, I am thoroughly comfortable with clinical writing and editing, clinical guidelines, molecular biology/PCR, and published research. I am not an expert in dermatopathology, but I can work with drafts or interview experts to produce sound clinical material appropriate for any audience.

Medical Writing – 1991 – Present

  • Co-authored original molecular biology research that I conducted and published in peer-reviewed journals (example)
  • Used clinical content from a physician diagnostic CD-ROM tool and created the first comprehensive library of patient education for the internet (1998)
  • Created the editorial department and all editorial standards and processes for A.D.A.M., (now Ebix), the leading consumer health content company. Oversaw the editorial work of over 100 physician reviewers.
  • Participated in the group that developed the first criteria for URAC’s online consumer health accreditation
  • Accounts included National Library of Medicine, New York Times, United Healthcare, UPenn
  • Hired the creator of the Milliman Care Guidelines to take over my role at A.D.A.M. as I moved on to other projects
  • Co-authored the A.D.A.M. Family Health Guide
  • Currently on the editorial board of the Journal of Participatory Medicine (primarily as a reviewer, but also co-authored this article)
  • Created the content and editorial for online pharmacy and clinician portal, eMD.com
  • 4 years creating public health publications and materials (example)

Molecular Biology – 1986-1991

  • Undergraduate Major: Molecular biology, graduated 1986, highest honors
  • Outstanding freshman in biology
  • Outstanding senior in biology
  • 5 years working in labs doing original mutagen research and protein product development
  • Employed at Florida State University, Department of Molecular Biophysics
  • Development Engineer at Repligen, a biotech company in Cambridge, MA
  • Developed tests for drug purity and stability, assisted with New Drug Applications

Marketing

  • Sales brochures
  • Website copy
  • Powerpoint presentations
  • Proposals

Product Management – 1998 – Present

I love building products and services that help clients and patients. Product management, graphic design, client experience, and medical information are all in my DNA.

A Little More About Me

In the early 90s, I left lab work to get a master’s degree in professional writing with a focus on medical writing. While in grad school, I wrote a book called Understanding the Pill, A Consumer’s Guide to Oral Contraceptives (Haworth Press).

As the internet sprung up, I made it my mission to find a way to bring a vast repository of health information to people worldwide. At the time, there was very little health information on the nascent internet. I sought out a CD-ROM company called ADAM Software in Atlanta and used a clinical content database to create the world’s first online health encyclopedia for consumers, overseeing the editorial review work of 100+ physicians. We licensed this product to just about every health portal that was popping up, from webMD to drkoop.com to the National Library of Medicine’s Medline for consumers.

In 2010, I decided to leave the long commute to midtown and began working out of my home.  I helped build and sell a company called beBetter Health, and recently started a new one-man business, Go Well Media, which focuses on health and wellness podcasts and mobile content for businesses. From a professional standpoint, my goal is to work for myself as a contractor and continue working out of my home on projects that interest and excite me.

Let me know your biggest challenges and needs around education, writing, and marketing, and I will help you solve them!

Sincerely, Greg

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