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Go Well Wins Hermes Award

audio wellness, podcasts, wellness programs
The Sugar Show won a platinum Hermes Award, an international competition for creative professionals in corporate marketing, communication, and production. That was nice to hear, because I’m pretty happy with how the program turned out.  We did a lot of writing and planning for it to be a success, and a ton of editing and mixing afterward. A big part of the credit goes to Rachael Jamison, a radio and podcast professional, and two of her podcasting colleagues Brian and Jessica. Their sense of fun and camaraderie really made the game show aspect fun to listen to. They nailed it. So a big thank you to…

Google and Audio: More highlights

audio wellness, podcasts
Here are the major takeaways from the 5-part article on Google’s vision for the future of audio: Google plans to double podcast consumption in the next few years Google’s goal is to make audio content and information as accessible and valued as text and video The first step was to put podcasts in google search results – with a play button on android phones right in the search results They are planning to transcribe audio into text to make it completely searchable (YouTube already does this) A content producer could flag the beginning of logical sections so that users can easily jump to the desired…

Wellness Programs with Convenience and Context

audio wellness, podcasts
Google is strategizing how to deliver audio at the right time in the proper context, not just via podcasting apps. This 5-part article explains how Google sees it all coming together. Their plans for audio are ambitious – for one thing, they plan to double current podcast consumption over the next few years. One part of the strategy is to provide audio anywhere the user happens to be, in whatever device makes sense in that context. It might be your phone, or Google Home, or your car. With that in mind… What could a wellness program look like… While you are running? (motivational audio) While…

Forbes: Audio convergence

audio wellness, podcasts
Here are a few important highlights from a Forbes article, May 18, 2018: “According to Edison Research, an estimated 73 million of American’s age 12 and above listen to podcasts monthly, and 48 million report listening weekly. And both these listening frequencies continue to grow. In addition, the number of podcasts people listen to each week has increased from five to seven in just the past year.” “There’s been much talk of all the different forms of audio—traditional over-the-air radio, digital services like Spotify, and podcasting— morphing into one medium under the title of audio.” “All these are forms of audio. The only difference really…

Web Analytics: Traffic to Your Audio Programs

audio wellness, podcasts
As an industry, we have to get smart about engagement. As I say in other posts, there are good reasons why employees often ignore typical wellness offerings.  I’ve seen content that simply isn’t very original or inspiring in pretty much every corner of the corporate wellness world. If this were television, a lot of it would deserve its low ratings. We have to level up if we hope to compete against all the cool things that vie for every moment of our employees’ digital lives. We need to determine what wellness programs people find compelling and irresistible. To find what works, we need data. With…

Inspire Employees without Rocky Music

audio wellness, podcasts, wellness programs
Creating good content is hard. In a recent audio wellness show, I ended with an inspirational “you can do it” message. After recording it, I added some dramatic music as a backdrop. The message was good, but the “uplifting” music made the segment hokey. While reviewing it, I kept thinking of that scene in Rocky where he is training for the big match, doing pushups and running through streets and up the stairs, and that goofy theme song is playing: “Trying hard now! Getting strong now!” (What’s that, you don’t remember that the Rocky Theme has words? The lyrics are bad… really bad… at least…

Looking for ideas for new wellness programs?

audio wellness, podcasts, Uncategorized, wellness programs
When you are responsible for delivering an exciting wellness program to employees, one of the key challenges is keeping the programs fresh over time. That’s not easy, by any stretch. Many wellness professionals spend considerable time looking for new ideas, new ways to engage people in their health, new topics, and more convenient formats. As someone who oversaw the wellness programs and platform functionality for an end-to-end wellness solution for 7 years, my job was to keep things interesting for hundreds of clients and their employees. I didn’t want to rely on gimmicky technology or trendy features. Gimmicks only engage people for a short time.…

Mobile wellness that is truly mobile

audio wellness, podcasts, Uncategorized, wellness programs
I’ve often thought it was a little ironic that our goal as wellness professionals is to help people get more active, but our technology solution requires so much screen time. Tracking things, reading things, watching videos. Mobile-friendly platforms offer the promise of getting – well, mobile. But it’s not quite so easy. Consider videos. Sitting and watching a video on your phone is not much different than sitting at a desk – you still have to stop what you are doing to watch it.  (Assuming the video is showing you something important.) In other words, the phone is a portable screen, but you still can’t…

Why I started Go Well

audio wellness, podcasts, Uncategorized, wellness programs
For 7 years, I oversaw the development of a leading wellness platform, from high-level strategy to detailed specs. Our roadmap was always full, resources were limited, and everyone on the product team was busy with a million things on their plate. Sound familiar? We created a lot of great wellness programs, but I always had my eye out for more. Programs are, after all, the heart and soul of wellness. Without them, all the analytics in the world aren’t worth a thing. I wanted to bring fresh new programs, new approaches, and a wide variety of well-being topics to our participants — more programs than…
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