Category: audio wellness

Here are the major takeaways from the 5-part article on Google’s vision for the future of audio: Google plans to double podcast consumption in the next few years Google’s goal is to make audio content and information as accessible and valued as text and video The first step was to put podcasts in google search results – with a play button on android phones right in the search results They are planning to transcribe audio into text to make it completely searchable (YouTube already does this) A content producer could flag the beginning of logical sections so that users can easily jump to the desired…

Google is strategizing how to deliver audio at the right time in the proper context, not just via podcasting apps. This 5-part article explains how Google sees it all coming together. Their plans for audio are ambitious – for one thing, they plan to double current podcast consumption over the next few years. One part of the strategy is to provide audio anywhere the user happens to be, in whatever device makes sense in that context. It might be your phone, or Google Home, or your car. With that in mind… What could a wellness program look like… While you are running? (motivational audio) While…

Here are a few important highlights from a Forbes article, May 18, 2018: “According to Edison Research, an estimated 73 million of American’s age 12 and above listen to podcasts monthly, and 48 million report listening weekly. And both these listening frequencies continue to grow. In addition, the number of podcasts people listen to each week has increased from five to seven in just the past year.” “There’s been much talk of all the different forms of audio—traditional over-the-air radio, digital services like Spotify, and podcasting— morphing into one medium under the title of audio.” “All these are forms of audio. The only difference really…

As an industry, we have to get smart about engagement. As I say in other posts, there are good reasons why employees often ignore typical wellness offerings.  I’ve seen content that simply isn’t very original or inspiring in pretty much every corner of the corporate wellness world. If this were television, a lot of it would deserve its low ratings. We have to level up if we hope to compete against all the cool things that vie for every moment of our employees’ digital lives. We need to determine what wellness programs people find compelling and irresistible. To find what works, we need data. With…