Well-Being: Our Opportunity
Are you in charge of your company’s wellness program or a corporate wellness solution?
If so, you are probably aware that study after study is coming to the same conclusions:
- Employees need to have personal, internal reasons to become engaged in wellness – you can’t pay them to buy in.
- A comprehensive, wholistic well-being approach is critical.
- A lot of current wellness content is re-hashed and banal – employees are bored with it.
- Genuine, authentic stories are necessary to fully engage employees.
- You’ve got to be mobile. AON says “push mobile into hyperdrive.” (April 2017)
Do any of those conclusions ring true? Have you got all those boxes checked?
If any of that stresses you out, relax. Go Well is all about stepping back and looking at what works.
Employees want to get healthy, and you want to help them. You’ve seen first-hand how great it is when wellness works well.
A great well-being program is a gift to employees. Everyone has something, probably a lot of things, that cause them stress or lost productivity or poor health. That’s just life. While there aren’t always quick fixes, employees appreciate all the help you can give them to solve their high-priority problems.
Everyone Is Listening
Go Well is the first company dedicated to producing structured audio programs for delivery into private portals and apps, backed by an employee promotion toolkit. Audio is one of the most proven media formats – since the days of early radio, people have understood and experienced the unique aspects of this medium. Heck, audio goes all the way back to the stories told by cave-people around the campfire. You don’t get any more proven than that.
Yet until very recently, the “audio narrative” was a somewhat neglected form of digital media. That’s all changing. The popularity of podcasts, internet radio, and streaming audio is exploding. The magic of audio has been re-discovered. Most of this is driven by the stratospheric adoption of mobile smartphones.
With a smartphone or other device, you can plug in your ear buds and go for a walk or a run, listening to the content that you want, need, and love.